Practical AI Part 3 - Build a complete business plan, validate it, create marketing content, and launch a website in under an hour using AI.
Dec 28, 2025
From Zero to Business Plan in 30 Minutes: A Real-World AI Workflow
Let me show you something that used to take consultants weeks and cost thousands of dollars.
I'm going to take a completely cold business problem (something I know nothing about) and build a full business plan, validate it, create marketing content, and develop a go-to-market strategy.
Total time: Under an hour.
This isn't theory. This is exactly what I demonstrated live, with a real problem from a real person in the room.
The Problem Statement
Someone mentioned they work in real estate, and there's a gap in the market. The current listing systems don't capture what people actually want. Someone might search for "fixer upper Victorian style in a specific area under a certain price with a lot bigger than quarter acre and within half a mile of a coffee shop."
Try finding that in a standard real estate search. You can't. What if there was a business that could scan the marketplace, understand natural language queries, and match lifestyle preferences to actual properties?
That's the problem. Now let's solve it.
Step 1: Building the Initial Plan
I opened up my AI tool (in this case I used a large language model known for verbose output) and gave it a specific role to play.
"I want you to take on the role of a partner at a top-tier consulting firm. Use your prior knowledge. Create a business plan. I'm looking for financial models. I'm creating a new business focused on [the real estate matching problem]."
It went to work. Within minutes, I had:
Business plan summary
Problem statement
Solution overview
Market analysis
Ideal customer profile and target segments
Competitive landscape
Business model
Technical architecture
Operating model
Go-to-market strategy
Financial projections
This is a LOT of text. Paragraphs and paragraphs of verbose explanation. That's fine, we're going to refine it.
Step 2: Challenging the Plan
Here's where most people stop. They take what AI gives them and run with it. Don't do that. Instead, I threw this back at it: "Tell me where you see faults in what you've just given me." It came back with three major failure scenarios:
MLS data rights become the primary blocker
Acquiring high-intent buyers proves too expensive
Lifestyle matching doesn't convert because criteria is too diverse
Good problems. Real problems. Things that would actually kill this business.
Then I pushed further: "Give me three scenarios; one where things go well, one where the market turns against us, and one where we're wrong about a key variable."
More analysis. More critical thinking. More validation.
Step 3: Rebuilding with Better Data
Now that we've identified the weak points, I asked it to rebuild the plan incorporating everything we'd learned. "Given everything you've thought about, rebuild the plan."
This iteration is dramatically better than the first one. It's accounted for the challenges. It's more realistic about timelines and costs. It's identified the critical dependencies.
This is the power of iterative refinement with AI. You don't take the first draft; you challenge it, poke holes in it, force it to think critically, and keep refining until you have something solid.
Step 4: Validation with a Different Tool
I took the entire business plan and copied it into a different AI tool; one that's specifically built to cut through lies and find exaggerations. I asked it to validate the plan for anomalies, exaggerations, lies, and hallucinations.
It came back with specific corrections: "The plan claims more than 35% of home buyers relocate across state lines. Change this to 23-25% based on actual data from [specific report]." Line by line, it validated or corrected factual claims. Caught the hallucinations. Fixed the exaggerations.
This is critical. Because the last thing you want is to present a plan based on made-up statistics, only to have someone in the room call you out and blow up your credibility.
Step 5: Creating the Content Ecosystem
With a validated business plan in hand, I moved into content creation. This is where you take your foundation and build everything else from it.
Social Media Content
I asked the first AI tool to create social media posts (LinkedIn and Instagram) based on the business plan. It gave me generic, corporate-sounding content. Classic AI voice that anyone can spot a mile away.
So I took that content and moved it to a different tool; one that I've trained on my writing style, my voice, my books, my philosophy. I said: "Rewrite this to match my voice, style, and words. And include two grammatical or spelling errors in each post."
Why the errors? Because platforms are getting smart about detecting AI-generated content. A few intentional imperfections make it look more human. The rewritten content actually sounds like ME. It carries my tone, uses my phrases, follows my cadence.
Visual Content
I created images for the business using AI image generation. Showed a couple standing outside their dream home; two-story mansion, swimming pool, barbecue area, roundabout driveway.
Took about 30 seconds to generate. Professional quality. Free to use.
Pitch Deck
I took the business plan and fed it into a presentation tool. Told it to create a 13-slide deck, make it visual, keep it concise, use modern clean formatting. It generated a complete pitch deck. Every slide designed, content written, imagery included.
Don't like something? Click on any element and tell it to change it. "Make this more visual." "Rewrite this slide." "Replace this image with something showing lifestyle matching."
Website
Same business plan, different output. I told another tool to generate a website; minimalist design, use specific formatting. It created a full landing page with sections for the problem, solution, features, team, and contact information.
All editable. All customizable. All done in minutes.
Podcast Overview
Some people are text-based learners. Others are auditory. So I took the business plan and dropped it into a tool that creates podcast-style audio overviews. It generated a 7-15 minute conversation between two people discussing the business plan, explaining the concept, talking through the challenges.
Perfect for listening at high speed while driving or working out.
The Complete Workflow
Let's recap what we just did:
Defined a business problem (2 minutes)
Generated initial business plan (5 minutes)
Challenged and refined the plan (10 minutes)
Validated facts and data (5 minutes)
Rebuilt with better information (5 minutes)
Created social media content (5 minutes)
Generated visual assets (2 minutes)
Built presentation deck (5 minutes)
Created website (5 minutes)
Produced audio overview (3 minutes)
Total time: Under an hour. Cost: $20/month for the AI tools. Value: What used to cost $50,000 in consulting fees.
The Critical Thinking Requirement
Now here's the warning I give everyone: Don't be lazy with this. Everything I just showed you requires human judgment, critical thinking, and validation. You can't just copy-paste AI output and assume it's correct.
You need to:
Challenge the assumptions
Validate the data
Check the logic
Test the conclusions
Refine the voice
Ensure accuracy
AI is the tool that makes you 10x faster. But YOU are still the one doing the thinking. If you're using AI to STOP your critical thinking, you're doing it wrong. Use it to ACCELERATE your critical thinking.
What This Means for You
This workflow works for anything:
Product launch plans
Marketing campaigns
Training programs
Research reports
Sales presentations
Strategic analyses
The pattern is always the same: Define the problem clearly, generate initial content, challenge it ruthlessly, validate the facts, refine the output, create the full content ecosystem. Remember: the person sitting next to you who figures this out is going to be dramatically more productive than the person who doesn't. AI won't take your job. But someone using AI effectively will be far more valuable than someone who refuses to learn these workflows.
Next up: I'm going to break down the complete AI tool stack; what tools to use when, why certain tools are better for certain tasks, and how to build your own workflow that fits your specific needs.
The tools mentioned in this workflow are available today, require no coding, and cost less than your monthly coffee budget. The only barrier to using them is your willingness to learn and apply them.
